Photo to come. Kareena in her workspace, direct to camera: notebooks, magazines, Stardate samples, mood board.
AI-native growth for consumer brands.
Most consumer brands don't have an AI problem. They have a growth problem AI could solve, if they knew where to point it.
- CPG
- Apparel
- Subscription
- Consumer apps
- DTC
The wins are almost never in the tool. They're in choosing the right problem to point AI at, then sequencing the work in the order that compounds.
The work, in numbers.
- Steppen450,000users, up from 200. Acquired in 2023.A Gen Z fitness app that thought it had a marketing problem. It had a customer and measurement problem.Read the Steppen case study
- Stardate[TK][TK: Stardate headline metric]My own DTC candle brand. I run the AI playbooks here before I bring them to clients.Read the Stardate case study
What founders say after the diagnosis.
[TK: The quote that says the diagnosis was right. One or two sentences with a specific moment or number.]
[TK: What changed after the engagement, in numbers if possible.]
[TK: What working together was like, anchored to an outcome.]
[TK: Optional fourth quote.]
Three ways to work with me.
Fixed scope, fixed price, in AUD. Start with the call if you're not sure.
Second Opinion Call
90 minutes on the biggest AI-growth question you have right now. You leave with a diagnosis and one concrete next move.
90 minutes, $750 AUD
AI Visibility Audit
How your brand shows up in ChatGPT, Perplexity, Gemini and Google AI Overviews, benchmarked against 3 to 5 competitors, with a prioritised roadmap to fix it.
2 weeks, $3,500 AUD
AI Growth Reset
A diagnostic and a 90-day AI-powered growth plan, sequenced and detailed enough for you to start shipping in week one.
3 weeks, $14,000 AUD
Who this is for
Founder-led consumer brands and DTC ecommerce doing $500K to $10M a year, in Australia, the UK or the US. CPG, apparel, health and beauty, food and beverage, subscriptions and consumer apps. You've tried the obvious AI plays, a few ChatGPT prompts and a Shopify AI app or two, and the metric that matters hasn't moved.
Who this isn't for
- B2B SaaS.
- Enterprise.
- Series B or later.
- Founders who want someone to build agents in code.
Diagnose, rebuild, sequence.
I start with the metric that's stalled and the constraint behind it, and whether AI is the right lever at all. Then I rebuild the plan around the few places AI does real work, in the order that compounds. You get it in writing, detailed enough to start shipping in week one.
Choosing an AI consultant is a real decision. Here's what people actually want to know.
What does "AI-native growth" actually mean?
It means AI sits inside the growth engine, not bolted onto the side of it. I start with the metric that isn't moving, find the constraint behind it, and only then choose where AI does the work. Most brands do it the other way round, which is why the numbers don't move.
Do you build the AI systems yourself, or just recommend them?
I diagnose the problem, design the workflows and sequence them, then write implementation guidance detailed enough for your team to start shipping in week one. I don't build agents in code. If a step needs an engineer, I'll tell you exactly what to brief them on.
How is this different from hiring an AI automation agency?
An agency sells the build, so every problem looks like something to build. I sell the diagnosis of what's worth building and in what order. You can take my plan to an agency afterwards. It will be a shorter, cheaper brief.
What if I've already tried AI and it didn't work?
That's the most common starting point. A few ChatGPT prompts and a Shopify AI app rarely move the metric that matters, because they're pointed at the wrong problem. I find the right one first.
Do you work with B2B companies?
No. I work with consumer brands: DTC ecommerce, CPG, apparel, health and beauty, food and beverage, subscriptions and consumer apps. B2B growth runs on sales cycles and account teams, and that isn't where my operating experience is.
How quickly can I book?
Now. The Second Opinion Call books direct from the calendar on the Services page, with no discovery call first. The AI Growth Reset starts with a Week 0 qualification call before any payment.
What if the audit surfaces problems I don't want to hear?
Then it did its job. I'll tell you what I see, show you the evidence, and give you the order to fix it in. If your read on the problem is right, I'll say that too.
Do you work with brands outside Australia?
Yes. I'm based in Melbourne and work with founders in Australia, the UK and the US. Everything runs on video calls and written deliverables. Prices are in AUD.
Bring me the metric that won't move.
The Second Opinion Call: 90 minutes, $750 AUD. You leave with a diagnosis and one concrete next move.